Lead Product Designer
My Role At Fooda
Fooda is a workplace benefit program that connects employees with lunch options at a subsidized cost. I led design and research for the consumer-facing area of the business.
Web And Mobile App Redesign
Contact me to take a closer look at how I co-led a redesign of the web and mobile app experiences, which focused on streamlining the account sign up process, finding nearby lunch options, and updating the branding to match style guide consistency.
During my time at Fooda, we gave customers the ability to view their orders and receipts. I led design and research from conception to execution alongside a team of engineers, a product manager and a data scientist.
Customers needed a way to be able to view their previous transactions, obtain receipts for expensing, and keep track of rewards points earned per purchase.
We gave customers the ability to view their order history, export receipts to their email, and learn about our rewards program.
Reduce customer support tickets related to questions around reward points earned
Reduce customer support tickets related to issuing receipts for past purchases
Create the infrastructure and foundations for future features to be built
The launch of order history reduced customer support tickets related to questions around rewards points and how the program worked. The larger unlock for shipping order history would allow future features to be built such as being able to rate your order and provide feedback to restaurants.